LaLiga side Athletic Club and Spanish airline Vueling have officially extended their sponsorship agr...
LaLiga side Athletic Club and Spanish airline Vueling have officially extended their sponsorship agreement until 2030. Having first teamed up with the Basque club in 2018, the low-cost carrier has elevated its status to a premium partner, securing prominent advertising space directly on the men's first-team match shirts for the next four seasons.
As part of the contract extension, the Vueling logo moves up from the front of the match shorts to the left sleeve of the playing jersey, while the right sleeve remains reserved for the competition badge. The newly badged shirt made its official on-pitch debut during Athletic's league match against Valencia at Mestalla. The partnership is highlighted by the campaign "Arrimar el hombro" (to lend a shoulder) and will also see an updated exterior design for the club's dedicated Vueling team aircraft.
Despite the long-standing commercial relationship, the application of the new sleeve sponsor has quickly drawn criticism from supporters. Placed inside a prominent circular badge on the upper left arm, many fans have voiced frustration over the oversized patch, arguing that its sheer scale looks overly intrusive and even rivals the club crest in visual weight.
